Green Living Program Gets Boost from Wharton Management 100
Penn’s Green Living certification program recognizes students for their individual efforts to live a sustainable lifestyle, awarding Gold, Silver, and Bronze level certifications and rewards from neighborhood restaurants such as Picnic and Shake Shack. Since introduced in all College Houses and Sansom Place in the fall of 2013, Green Living certifications have grown from 150 to nearly 260 certified students and staff living in College Residences.
“This growth is largely due to the program's partnership with a team of Management 100 students during fall 2014,” says Emily Wei, an intern in the Penn Sustainability Office . The Wharton freshman team, also known as the “Green Team,” supported the Green Living program through the development of marketing materials and strategies to expand integration into the Penn residential community.
The Green Team successfully created and implemented various marketing campaigns, relying heavily on a sophisticated use of social media. Over the span of five weeks, the Green Team’s “Tip Tuesdays” and “Photo Fridays” posts on the Green Campus Partnership Facebook page reached over 22,000 people, received over 1,000 “likes” and shares, and garnered 101 new subscribers to the Green Campus Partnership page. Another marketing tool the Green Team developed is the promotional video (/news/six-tips-green-living-video), which creatively presents tips on how to “live green.”
The Green Team created an outdoor living display at GreenFest to promote the program and educate visitors about sustainable living.
The Green Team concluded its partnership with Green Living by providing a final report and presentation that highlighted their efforts and offered recommendations for improvement. Their marketing strategy suggestions and recommendations will be utilized in the future to further improve and expand the program.
Special thanks to Green Team members Carl Palmquist, Nicholas Marine, Carl-Oscar Gustafson, Jose Gedeon, Ivan Sanchez, Laura Gao, Suriya Sharma, and Hin Polcharoen for their hard work.